Centre for Human-Computer Interaction Design
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Human-Computer Interaction Design

Digital Shoreditch Deep Insight

Staff and funding

Principal investigator: Dr Sara Jones
Research staff: Paul Bermudez, Dr Amanda Brown
Funding to City: £9,991
Funding source: Creativeworks London

Project description

This project is aimed at developing an understanding of the symbiotic relationship between Tech City and the Digital Shoreditch Festival in order to better grow, support and strengthen both the Festival itself and the community it supports. We hypothesise that just as the area in and around Tech City provides a local and enthusiastic audience of the kind essential to the success of a festival such as Digital Shoreditch, so the Digital Shoreditch festival can facilitate the development and activities of a significant innovation network in that area, thereby meeting essential needs of companies in the Tech City area and enabling the local economy to thrive.