Centre for Food Policy Research
  1. PhD students
Food Policy

Ariadne-Beatrice Kapetenaki

Phd work

The link between social marketing and food policy in Greece


  • Oct. 2007- today: PhD candidate at Centre for Food Policy City, University of London, U.K. (in cooperation with the National & Kapodistrian University of Athens)
  • Nov. 2005 - May 2007: MSc in Health Management, National and Kapodistrian University of Athens
  • Sept. 2001 - Sept. 2005: BSc in Marketing and Communication, Athens University of Economics and Business.

The study

Greece like many countries has experienced great change in food supply, consumption patterns and health outcomes. Famous for its Mediterranean diet, it has actually undergone a modern nutrition transition, and now has high rates of overweight and obesity, and increased incidence of non-communicable, nutrition-related diseases. This study explores this reality and the current failure of food policy and nutrition-related initiatives to tackle problems. Its main purpose is to explore whether and how social marketing could contribute to this policy deficit and to changing Greek food behaviour.

Why it matters for food policy

It is an illustration of the search for large-scale solutions to food policy problems. Can social marketing components help deliver health, social and environmental outcomes?


  • Kapetanaki A.B. & Sourtzi P. (2011), Theoretical Approaches in Public Health: Social Marketing, Nursing Care and Research, 29, 24-30.
  • Kapetanaki A.B. (2009), The Problem of Nutrition in Greece, Turkish Journal of Public Health, 7 (Suppl.A), 34.
  • Kapetanaki A.B. & Caraher M. "Proposal of a Social Marketing Framework to Influence Greek Undergraduates to Adopt Healthy Eating Habits." 2nd World Non-Profit & Social Marketing Conference, Dublin, Ireland, 10-12 April 2011.
  • Kapetanaki A.B, Lang T., Caraher M. & Sourtzi P. "A social marketing approach: Effective initiatives for the improvement of nutritional habits among Greek undergraduate students", 20th IUHPE World Congress on Public Health, Geneva, Switzerland, 11-15 July 2010.
  • Kapetanaki A.B., Lang T., Caraher M. & Sourtzi P. "Social marketing contribution in public health interventions for the improvement of nutritional habits: The Greek reality", 12th World Congress on Public Health, Istanbul, Turkey, April 27-May 1, 2009.
  • Kapetanaki A.B., Sourtzi P., Lang T. & Caraher M. "The Use Of Social Marketing To Promote Healthy Eating Patterns In The School Context" (In Greek),  5th Health Promotion Panhellenic Congress & 1st Community-based Health Promotion Panhellenic Congress, Athens, Greece, December 15-16, 2008.
  • Kapetanaki A.B., Sourtzi P., Lang T. & Caraher M. "The Greek food policy and the use of social marketing for the improvement of nutritional habits in Greece" (In Greek), 4th Panhellenic Congress on Management, Economics and Health Policy, Athens, Greece, December 3-6, 2008.

Research interests

Social marketing, nutritional and food policy.